New U.S. Army brand redefines “Be All You Can Be”

Published: Mar. 14, 2023 at 12:15 PM CDT
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MEMPHIS, Tenn. (WMC) - The U.S. Army is introducing a new, modern brand that redefines what it means to “be all you can be” for today’s soldier and for generations to come.

chief of staff of the army general james c. mcconville joined Action News 5′s Amanda Hanson at the digital desk to discuss the new brand and the army’s efforts to highlight the vast possibilities of army service for today’s youth.

Watch the full interview in the video player above.

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